Press release, Copenhagen, Denmark, 18th December 2018
Since the new DanBred was established at the end of 2017, the company has rolled out a strong subsidiary- and agent structure throughout Europe. Now the structure for Spain is revealed with the establishment of a subsidiary company. The new set-up will ensure the continuous supply of DanBred breeding animals and genetics to the Spanish market, as well as a clear DanBred identity and profile in the country.
Thomas Muurmann Henriksen, CEO of DanBred, says:
– Spain is a key market for us. DanBred currently supplies approximately 25 % of the Spanish market, and we expect to make that share even bigger with this new subsidiary set-up. We see massive potential in Spain.
The establishment of a Spanish subsidiary has come to pass in collaboration with long established DanBred agent Xavi Villarroya, who becomes CEO in Spain. In a market characterized by large integrators, who have high expectations to both the core genetic product as well as the service solutions offered around the product delivery, continuity and a solid understanding of how the market works, is key.
– Spain is a key market for us. DanBred currently supplies approximately 25 % of the Spanish market, and we expect to make that share even bigger with this new subsidiary set-up. We see massive potential in Spain.
Thomas Muurmann Henriksen, CEO of DanBred
– Xavi Villarroya and his team are a vital part of our new structure. Our Spanish customers are in safe hands with a team that knows the market inside out, and we are delighted that Xavi and his team now officially becomes part of the DanBred-family, Thomas Muurmann Henriksen says.
DanBred’s activities in Spain include sale of breeding animals, primarily from breeders and multipliers in Denmark, as well as a substantial number of customers with their own On Farm Replacement Agreements (GenePro agreements). There are also several A.I stations with DanBred boars.
