What are the keys to a thriving pig industry in the future?

Scroll down to learn what the industry experts focus on.

"In DanBred, we work in close collaboration with the opinion leaders of the industry, and our R&D efforts are shaped by their continuous inputs."
Peter Mathiasen
Supply Chain & Operations Director

We have asked eight experts within the industry to share their qualified perspectives…

Meet the experts in the videos

Take in their inspiring and qualified explanations on why these six areas play an important role when it comes to securing the future of the industry. 


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People, planet & profit

Those are the three P’s of sustainability within DanBred. 

In this video, Christian Fink Hansen shares his insights into creating a large and sustainable pork production based on these values. 

He’s the Director at Danish Agriculture & Food Council, Sector for Pig – and as such, he has a vast understanding of the industry.

Food supply & safety

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How do we produce 33,000,000 pigs of the highest quality in Denmark every year?

In this video, Asger Kjær Nielsen tells you how we ensure a stable supply of high-quality pigs for customers worldwide. 

He is MSc. in Agriculture and a Quality Manager at Danish Agriculture & Food Council

Watch the video to learn more about food safety, traceability, biosecurity, and pig welfare of the 33 million pigs of which 15 million are exported in more than 28,000 trucks.

Animal welfare

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It's our DNA. It's our livelihood.

When transporting live animals it is essential to ensure a high level of welfare and safety during the entire transport.

Animal welfare is of high priority to DanBred, and we lead the way when it comes to healthy animals. Our newest transporters have integrated air-conditioning, UV-lights that kill bacteria and viruses, temperature sensors, CO2 and moisture meters, and solar cells on the roof. These functions are all designed specifically to ensure sustainable transportation with an focus on animal welfare and health. And, as far as we know, we are the only ones in Europe to drive temperature-controlled animal transporters.

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What should be your strategy, when it comes to animal welfare?

An increasing number of consumers care deeply about animal welfare – and they want to eat meat from pigs that have lived good lives.

In this video, you have the chance to meet Peter Sandøe, Professor of Bioethics at the University of Copenhagen.

Here he shares his nuanced perspective on the balance between profit, animal welfare, and ethics.

Health & biosecurity

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Do you know the Danish SPF-system?

In this video, Henrik Bech Pedersen tells you how this particular system ensures healthy pigs with a very high level of biosecurity. 

With healthy pigs in your herd, it is easier for you to make great, stable results.

Henrik is Veterinary Technical Advisor on Swine at Ceva Animal Health A/S. Needless to say: he knows what he is talking about.

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The SPF-system is a unique national system

It ensures extensive control at breeders, producers, and every other part of the infrastructure surrounding pig production.

In this video, Chief Consultant at the Danish Agriculture & Food Council, Bjørn Lorenzen, tells you how health and biosecurity of the pigs affects breeding, production, and outcome. 

And, as a result, the economy of the farmer. 

Do you want to explore the benefits of the DanBred breeding programme further?

Learn more about our breeding programme, world-class genetics, and service solutions, and see how DanBred makes it possible to produce the highest quality of pork with the least possible cost; maximum output for less input.

Productivity & profit

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Efficient pigs are crucial to commercial pig production

Research is essential to develop a breeding programme that ensures animals that meet the international competition.

In this video, you will meet Anders Vernersen, who tells you how the Danish Agriculture & Food Council ensures a competitive breeding programme that maximises the farmer’s profit.

He is the Director of Breeding & Genetics at the Danish Agriculture & Food Council, of which DanBred functions as the sales organisation.

Here, he tells you about high growth rates, sow longevity, meat quality, new methods, and other attractive traits to develop your business further.

Meat & eating quality

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Imagine that first bite into a tender and tasty pork chop

It’s a satisfying sensation, but what does it actually consist of, and what factors affect the meat and eating quality?

In this video, Margrethe Therkildsen explains why the genetics have a huge impact on the meat quality and the nutrition.

And she gives you a glimpse of the future within meat quality research from her position as Agronomist, Ph.D. and Associate Professor in Meat Science at the Department of Food Science at Aarhus University.

The benefits of DanBred

Robust & uniform

Progenies are robust and have uniform growth rates from birth to slaughter

High survival rates

Produce litters with high survival rates and vigorous piglets

High lean meat

Ongoing selection for high lean meat percentage, matching the trend for increasingly heavier finishers

Most profitable

The world’s most profitable and environmentally efficient terminal boar line

Superior daily gain

Progenies have superior daily gain from birth to slaughter and the best feed efficiency

Exceptional meat quality

Finisher carcasses have exceptional meat quality: pH, colour and IMF

Did we prove our point?

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