DanBred is pleased to announce the establishment of a new subsidiary in Germany, DanBred GmbH, effective May 1st. 2020. With the establishment of this subsidiary company in Germany, DanBred will ensure the continuous supply of breeding animals to the German market, maintain a clear DanBred identity and profile in the country and be better equipped to service customers with a wide range of service solution offerings. Since the inauguration of the new DanBred at the end of 2017, the company has focused on forming and consolidating a strong structure of customer-centric subsidiaries and agents throughout Europe.
Thomas Muurmann Henriksen, CEO of DanBred, says: “Germany is a key market for us, and we see a massive potential in the country. With DanBred GmbH we are strengthening our local position and presence, allowing us to better supply both genetic products and service solutions, which will ultimately benefit our customers”.
The establishment of the German subsidiary has come to pass in collaboration with long established DanBred agent Fenker & Hellebusch, and will ensure growth, continuity and a solid understanding of how the German market works.
“We are delighted to be teaming up with Fenker & Hellebusch”, continues Thomas Muurmann Henriksen. “Our collaboration goes back more than 25 years, and we are pleased to continue and expand our cooperation. Fenker & Hellebusch and DanBred’s combined knowledge of the German market will be invaluable in supporting local customers with a service that is second to none, and we look forward to helping many more German pig producers experience what DanBred can do for them”, says Thomas Muurmann Henriksen.
Current and potential customers in Germany can discuss requirements and options directly with DanBred GmbH by contacting Peter Thomsen, Arnika Kauth or Monika Lauff. With strong backgrounds in the German pig industry, they have the knowledge and experience to ensure their recommended solution will suit the customer’s needs.
DanBred P/S is a leading international pig breeding company and aims to be the preferred supplier of genetic products and service solutions to commercial pig producers world-wide. DanBred P/S is owned by the Danish Agriculture and Food Council, Danish Agro and the former DanBred International A/S (now Holdingselskabet DBI A/S). DanBred continues as the sole owner of the Danish breeding and genetics program known as DanAvl.
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