DanBred will market, sell and advise on pig genetics worldwide.
Today, the new company launches a new visual identity and new website which will make it much easier for suppliers, partners and agents to act under one brand.
“This is much more than a change of visual identity. It is a paradigm shift and a move from an inward-looking focus to an outgoing culture where the customer is at the very centre, ” says Thomas Muurmann Henriksen, Managing Director of DanBred. “Today, B2B customers expect a lot more of their suppliers than they did just a few years ago, and they are used to gathering information from many sources before they actually make first contact with a new supplier. That means we need to be sharp on as many channels as possible, so potential customers get a safe sense of a pig genetics company that wants the same as they want. We have A new slogan: Your Business. Our DNA. Which neatly summarizes what we stand for in the future; our customers business comes first, and it’s at the very heart of what we do.”
Trine Nielsen, Marketing Manager at DanBred adds: “We have a lot of exciting marketing initiatives in the pipeline, and I look forward to the next year where we will be releasing a number of tactical and strategic initiatives that support our vision of being a customer-centric brand ”
Previously, DanAvl had a decentralized marketing effort, where it was up to a number of individual distributors to promote the brand. In the future, communication and marketing are now centralized in order to ensure a more uniform profile.
The new company will be in operation from 1 March 2018.